The holiday season is here! And there’s no better time for businesses to generate awareness about their brand or clock the highest sales figures for the entire year. A lot of time & effort goes into planning the entire promotional strategies & its execution.
Amidst all the madness, email still remains one of the most powerful mediums for businesses to reach their prospects/customers. Matter of fact, research says that more than 55% of the brands prefer emails as their go-to mode of communication.
Hence, it’s very important to put on your creative hat to make sure your emails stand out or grab the attention of a reader. Here are a few tips:
Consider a Holiday Special Mailing List
Give your website or blog a holiday theme makeover. This will bring more eyeballs to your website. Place action forms at strategic positions to catch the boom & make sure you keep the emailing list separate from your regular email database.
Offers & More Offers
Coz everyone likes gifts during this time of the year!
Make sure you have planned well in advance to offer discounts or incentives of all kinds from special pricing, limited offers, free upgrades & add-ons to special referral coupons to create maximum interest amongst users who haven’t turned into customers yet.
Also, do not forget to reach out to your existing customers thanking them for their trust in you. Don’t shy away to offer them a month of free upgrade or a one-time discount coupon for their next recurring bill. It’s equally important to make them feel important too. Good word-of-mouth can do wonders for your business.
The original article source is Wakeupsales Blog.