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How can Managers Help their Teams with Sales Stress

Illustration for article titled How can Managers Help their Teams with Sales Stress

If you’re into sales, you know it’s a high-pressure job. Almost every sales team constantly works under a significant amount of pressure. Every time a goal is set for the team or any individual, stress is triggered in some way or the other. Contrary to popular belief, stress can actually work both ways… positive & negative. When taken in your stride, it can really push you to fulfill your full potential. On the other hand… frequent stress may also result in frustration amongst the employees.


As a team manager, it’s your responsibility to make sure your team remains stress-free. Here are a few steps you can take in this regard:

Set Realistic but Challenging Goals

It’s always wise to analyze factors such as earlier sales stats, market competition, current trends etc. before setting up a target for your sales folks. They should be challenged to push themselves & yet feel they can achieve the goal. Missed targets create a dent in the team’s confidence.


Breaking the long term target/goal into smaller weekly or monthly targets is another good step towards making your team feel comfortable.

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