“It is the cold that is dead, NOT the calling“, once said Trish Bertuzzi…a famous sales guru & business head. And I couldn’t agree more!
Cold calling has almost become a thing of the past… hardly effective. Warm calling is the way forward in today’s hyper-competitive market. And to do warm calling, you need to do thorough homework on your customers & follow up with them on regular intervals.
Hence, you need a proper well-defined sales pitch strategy to reach out, engage & connect with the prospects/customers.